Letters. Diaries. Blogs. I’ve always thrived on putting things into words. So after studying English Lit, Classical Lit and half a Latin A level (long story), the lightbulb moment for  what my next move could be, came whilst humming another iconic 80s TV ad jingle in my late teens. Writing ads. There was no fast-forwarding in those days, so I slowly eased my way into the world of Copywriting after a years’ course devoted to the art, at Hounslow College.

I learnt the industry inside out, above and below the line, in between nurturing a formidable family and other enterprises, but rarely straying from pen in hand.

My buzz comes when I can really get under the skin of a product or service; bring its true flavour to the forefront by encouraging the reader to feel a positive emotional connection.